A professional business plan should clearly communicate:
Business & Value
Market & Revenue
Acquisition & Capital
• What is the business? • Who is the customer? • What problem does it solve?
• How will it make money? • How large is the market? • Who are the competitors?
• How will the business acquire customers? • What resources and investment are required? • What are the financial expectations and risks?
What We Cover
Core Strategy
Market Dynamics
Go-to-Market
Financial Strategy
• Executive Summary • Company Overview • Business Concept • Products & Services
• Market Analysis • Customer Segmentation • Competitor Analysis • Marketing Strategy
• Sales Strategy • Go-to-Market Strategy • Operations Plan • Management Structure
• Risk Analysis • Funding Requirements • Use of Funds • Financial Projections
Financial Projections
Depending on scope, financial models can include:
Forecasts & Performance
Statements & Returns
Analysis & Scenarios
• Revenue forecasts • Cost projections • Profit & Loss
• Cash Flow • Balance Sheet • Break-even analysis
• ROI • Financial ratios • Scenario analysis
Partner with ORASTA advisory to develop market-tested business plans and robust financial projections.