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Practical guide
Build a creative testing plan without overcomplicating it.
Good testing starts with a clear question—not a random pile of new ads.
Start with one specific hypothesis.
Start with one specific hypothesis.
Test meaningful angles
Test meaningful angles: problem/solution, demonstration, objection handling, use case or offer.
Keep ad promise and landing page aligned.
Keep ad promise and landing page aligned.
Record concept, audience, format, spend, outcome and next decision.
Record concept, audience, format, spend, outcome and next decision.
For regulated categories, review claims and targeting against policies and applicable rules.
For regulated categories, review claims and targeting against policies and applicable rules.
Want a second opinion?
Orasta can help review your campaign structure and measurement plan.