Strategy · 6 min read
Before increasing your Meta Ads budget, check these five things
Budget increases work best when measurement, creative, offer and conversion path are understood.
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The Orasta journal
Clearer thinking for better campaigns.
Practical learning notes for founders, marketers and growing teams using Facebook and Instagram ads.
Tracking · 5 min read
What to review when your Pixel events look wrong
A practical starting checklist for event setup, deduplication and conversion measurement.
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Creative · 4 min read
Build a creative testing plan without overcomplicating it
Test clear hypotheses, change variables intentionally and record what you learn.
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