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Practical guide
What to review when your Pixel events look wrong.
Tracking issues can make campaign decisions unreliable. Use this first-pass checklist.
Confirm the correct dataset/pixel is connected to the right website and ad account.
Confirm the correct dataset/pixel is connected to the right website and ad account.
Use Meta event diagnostics and test-event tools.
Use Meta event diagnostics and test-event tools.
Check key events fire on the intended action.
Check key events fire on the intended action.
Review duplicate browser/server events and deduplication if Conversions API is used.
Review duplicate browser/server events and deduplication if Conversions API is used.
Compare trends with backend orders or CRM records while accounting for attribution differences.
Compare trends with backend orders or CRM records while accounting for attribution differences.
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